Online Marketing Secrets – Secret #23 - Bestuur Verwagtinge
Online Marketing geheime nommer 23:
Die bestuur van hul verwagtinge te feitlik opbrengste skakel.
Elektroniese produkte is moeiliker om te beskerm, vinniger te lewer, en makliker te bekom. Dit maak hulle nie net die teiken van bedrog, maar maak die opbrengskoers van die produkte hoër as wat dit is op die regte pad.
Online, dit is baie makliker vir 'n verkeerde vooruitsig om vlugtig oor die produk en sê “Ek het nie nodig om hierdie” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Egter, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
