Online Marketing Secrets – Tajemství #27 - Pre-selling
Online Marketing Secret Number 27:
Preselling práce.
Co je lepší než mít obchodní dopis, který převádí opravdu dobře? Poté, co zákazník prodán dříve, než se dostanete do obchodní dopis.
To se ti stalo předtím, než na nějakém místě. Vaše oblíbená herečka se bude v novém filmu. Ty zbožňují, že herečka, a nemáte opravdu jedno, co film je o, protože když je v něm, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
