Archive for November 2014
Online Marketing Secret Number Ten: Your Brand is at least as Important as Your Product! Even if your product happens to be a service, your brand is at least as important as the product you’re selling. What is your brand? It is your company’s identity, what makes it different. There are hundreds of nearly identical products being sold online. Let us take the example of ebooks that have resale rights. […]
Online Marketing Secret Number Nine: Know Which Secrets to Take To Your Grave! This isn’t to say that you should hoard all your knowledge like you’re a jealous spouse. However, just as the Coca-Cola brand keeps the secret of their recipe, so should you evaluate what your special recipe is, and keep it under wraps. There is something about your company, even if your company is just you – that […]
Online Marketing Secret Number Eight: Learn Which Secrets to Sell. How do you know when you ought to package a secret as an entry-level product or even as a backend? When the secret is highly effective, unique, or different enough from how everyone else does it to be brandable as your own. As an example, there’s got to hundreds of ebooks on the market about RSS and Blogging. And yet, […]
Online Marketing Secret Number Seven: Learn Which Secrets to Tell. The business of selling info-products is all about giving people who are hungry for information exactly what they want. The trick is: Knowing when to circulate a secret (as a freebie or introduction product) and how to get it to the most people in the least amount of time, Knowing which secret to sell (as a mid-level product or as […]
Online Marketing Secret Number Six: If it’s a secret to someone you can profit from it! After we’ve been internet marketers for a while, we become jaded. We assume that just because we know that the results on the right hand side and top of Google are ads, everyone must know. We think that there couldn’t possibly be another person we could enlighten about making money from selling solo ads. […]
Online Marketing Secret Number Five: It’s all about your business model. The fastest money you can make online, in terms of how fast you can start making a full time income from your own knowledge, is often in services and consulting. If you can find a desperate market that needs a certain type of service or advice, you can make immense amounts of money, because as many gurus will tell […]
Online Marketing Secret Number Four: Learn the difference between a good Expert and a good Salesperson – then copy them both! Of course, don’t go copying other people’s product ideas and saying you’re an expert when you’re not. But do know this – business people pay top dollar for the advice, help and products of a good expert, and consumers will fork over their hard earned dollar to a really […]
Online Marketing Secret Number Three: Repeat What Works! Repeat visitors, repeat subscription payments, repeat sales, repeat customers… repeat that JV that went so well with a different offer… repeat your formula for that killer name squeeze page you had. At the moment, I know that looks obvious. But think about your day to day life as an internet marketer. Don’t you have the tendency, when it comes to certain things, […]
Online Marketing Secret Number Two is: Marketing matters as much, sometimes even more, than the quality of your product. In a way it’s sad but true. This is a central reason why some people are able to get away with selling okay products and making a fortune, while others can’t seem to make money even with the world’s greatest solution to a problem. If you create something people want but […]
Croeso! For the next 30 posts, I am going to write from a series titled “Online Marketing Secrets,” where I’ll share with you some of the key secrets I have discovered throughout my years marketing online. These will all be based on strong evergreen marketing principles and they will continue to work for you years and years ahead after you first read them here! We’re not going in any particular […]
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