Secrets de marketing en ligne – Secret #27 - Pré-vente
Online Marketing Secret numéro 27:
Preselling œuvres.
Quoi de mieux que d'avoir une lettre de vente qui convertit vraiment bien? Ayant vendu le client avant même d'aller à la lettre de ventes.
Ce qui vous est arrivé avant à un moment donné. Votre actrice préférée va être dans un nouveau film. Vous adorez que l'actrice et vous ne vous souciez pas vraiment ce que le film est d'environ, parce que si elle est en elle, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
