Online Marketing Secrets – Tajna #23 - Upravljanje očekivanja
Online Marketing Secret broj 23:
Upravljanje svoja očekivanja da gotovo eliminira vraća.
Elektronski proizvodi su teže za zaštitu, brže isporučiti, i lakše steći. To ih čini ne samo cilj prijevare, ali čini stopu povrata proizvoda veća nego što je offline.
Na vezi, to je puno lakše za pogrešno izglede da obrati više proizvoda i reći “Ne treba mi ovo” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Međutim, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
