Online Marketing Secrets – Tajna #27 - Pre-prodaja
Online Marketing Secret broj 27:
Preselling djela.
Ono što je bolje nego da pismo prodaje koji pretvara jako dobro? Nakon što je kupac prodao prije nego što uopće doći do prodajnog pisma.
To se dogodilo prije nego što je u nekom trenutku. Vaša omiljena glumica koja će se u novom filmu. Vi obožavaju tu glumicu i ne stvarno briga što je film o tome, jer ako je ona u njemu, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
