Online Marketing Nzuzo Number 27: Preselling ọrụ. Gịnị bụ mma karịa inwe a ahịa akwụkwọ ozi na-atọghata n'ezie ọma? Ebe ndị ahịa na-ere ọbụna tupu ha ga-esi ahịa akwụkwọ ozi. Nke a mere gị tupu ụfọdụ ebe. Ọkacha mmasị gị omee na-aga na-a ọhụrụ nkiri. Ị ife na-eme ihe nkiri na unu adịghị n'ezie ịma ihe nkiri bụ banyere, n'ihi na ọ bụrụ na ọ bụ na ya, […]

Gaa n'ihu Ịgụ »

Online Marketing Nzuzo Number 26: Mee ka gị na azụmahịa na-eto eto na ya – a bụ otú. Mee ihe niile banyere azụmahịa gị dị ka malitere ịrịa dị ka o kwere. Ọtụtụ ndị na-amachi a ahịa, na ọ bụ n'ezie akụkụ dị mkpa. Gịnị bụ malitere ịrịa ahịa? Tinye nanị, ọ bụ ụdị ọ bụla nke ahịa na ị malitere na-eto eto. Dị nnọọ ka pushing a nkume ala a ugwu, mgbe ị na-enweta ya inyefe, ọ na-eme na-aga […]

Gaa n'ihu Ịgụ »

Online Marketing Nzuzo Number 25: Outsource na machiini nke elu uru. Otu nwoke maara ihe kwuru, sị na e nwere mba uche na ịbụ ọgaranya ma ọ bụrụ na ị ka nwere na-arụ ọrụ mgbe niile. Ị nwere ike, n'ezie, na-atụ anya iji ọrụ n'aka na dị ka otu n'ime internet si n'elu earners, ma nke a ekwesịghị ịbụ n'ihi na unu enweghị ọzọ nhọrọ. Automating azụmahịa gị ga onwe unu ruo-enwe ike ime […]

Gaa n'ihu Ịgụ »

Online Marketing Nzuzo Number 24: Obụpde ya niile ala n'ime a Ntụziaka. Ọ bụghị naanị na ị chọrọ machiini gị Filiks ịzọpụta oge ma na-amụba gị uru. (Anyị ga-ekwu okwu banyere na-esote.) Ị chọrọ ijide n'aka na ị na-automating ihe ziri ezi, nakwa na ọ bụ ihe kasị oru oma usoro. N'ime N'ezie nke oge gị dị ka onye entrepreneur, ị ga-ahụ na ị ga-amụta otú e si eme […]

Gaa n'ihu Ịgụ »

Online Marketing Nzuzo Number 23: Manage their expectations to virtually eliminate returns. Electronic products are harder to protect, faster to deliver, and easier to acquire. This makes them not only the target of fraud, but makes the rate of return of products higher than it is offline. Online, it’s much easier for a misguided prospect to skim over the product and say “I don’t need this” without actually applying the […]

Gaa n'ihu Ịgụ »

Online Marketing Nzuzo Number 21: Human nature tends towards the familiar. We want to buy from people we know. We want an opinion from an expert we trust. We will even translate loyalty and trust from one form of advisor, such as a paper like the Wall Street Journal, to the individual reporters who write for them, ma ọ bụ, to a much lesser extent, the advertisements we find there. To profit […]

Gaa n'ihu Ịgụ »

Online Marketing Nzuzo Number 21: Sell them what it can DO for them, not what it IS. The greatest marketers in history have said this for hundreds of years. “Sell benefits, not features”. “Sizzle not the steak” It makes the difference between explosive sales and barely breaking even. Most people have heard this, some say they understand it. But if we all did, we’d all be wealthy. Next time you […]

Gaa n'ihu Ịgụ »

Online Marketing Nzuzo Number 20: It doesn’t have to be brilliant – in fact it’s better if it’s simple. Mfe, as they say, is by its own a form of brilliance. So why are you waiting around for an amazing, ground-breaking, life-changing idea, when you already have a simple idea that many hundreds of people will find useful? Some of the most best-selling products, online and off, aren’t complicated or […]

Gaa n'ihu Ịgụ »

Online Marketing Secret Number Nineteen: Never underestimate the power of social proof. In a previous post here, I gave you a very little known marketing secret about using testimonials. Here’s a hint: If you want to know why testimonials work, study social proof. “Social proof is a psychological phenomenon in which people see others behaving in a certain way, and therefore assume that that behavior is an appropriate mode of […]

Gaa n'ihu Ịgụ »

Online Marketing Secret Number Eighteen: The most successful marketers are always marketing. The richest marketers online are the ones who put the task of marketing above all else. Today it might be adding a new email to their autoresponder series. Tomorrow it could be participating in a webinar that puts them in front of new prospects. Sometimes it’s a month of aggressive advertising. Many days it will involve upselling their […]

Gaa n'ihu Ịgụ »