Online Marketing Nzuzo – Nzuzo #27 - Nga n'ire
Online Marketing Nzuzo Number 27:
Preselling ọrụ.
Gịnị bụ mma karịa inwe a ahịa akwụkwọ ozi na-atọghata n'ezie ọma? Ebe ndị ahịa na-ere ọbụna tupu ha ga-esi ahịa akwụkwọ ozi.
Nke a mere gị tupu ụfọdụ ebe. Ọkacha mmasị gị omee na-aga na-a ọhụrụ nkiri. Ị ife na-eme ihe nkiri na unu adịghị n'ezie ịma ihe nkiri bụ banyere, n'ihi na ọ bụrụ na ọ bụ na ya, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
