Dabar Marketing Secrets – Paslaptis #27 - Pasirengimo pardavimo
Online Marketing Secret skaičius 27:
Preselling darbus.
Kas yra geriau nei pardavimo laišką, kuris konvertuoja tikrai gerai? Atsižvelgdama klientų parduodami, kol jie dar patekti į pardavimo laišką.
Tai atsitiko su jumis, kol tam tikru momentu. Jūsų mėgstamiausia aktorė bus naujame filme. Jūs dievina, kad aktorė ir jums nereikia tikrai rūpi, ką filmas yra apie, nes jei ji joje, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
