Rahsia Pemasaran Online – Rahsia #23 - Menguruskan Harapan
Online Pemasaran Nombor Rahsia 23:
Menguruskan keperluan mereka untuk hampir menghapuskan pulangan.
Produk elektronik adalah lebih sukar untuk melindungi, lebih cepat untuk menyampaikan, dan lebih mudah untuk memperoleh. Ini menjadikan mereka bukan sahaja sasaran penipuan, tetapi membuat kadar pulangan produk yang lebih tinggi daripada yang di luar talian.
Online, ianya lebih mudah untuk prospek yang sesat agunan atas produk dan berkata “Saya tidak perlu ini” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Walau bagaimanapun, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
