Online Marketing Secrets – Tajomstvo #27 - Pre-selling
Online Marketing Secret Number 27:
Preselling práce.
Čo je lepšie ako mať obchodný list, ktorý prevádza naozaj dobre? Potom, čo zákazník predaný skôr, než sa dostanete do obchodný list.
To sa ti stalo predtým, než na nejakom mieste. Vaša obľúbená herečka sa bude v novom filme. Tie zbožňujú, že herečka, a nemáte naozaj jedno, čo film je o, pretože keď je v ňom, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
