Online Marketing Secrets – Tajomstvo #8 - Zistiť, ktoré tajomstvo predávať
Online Marketing Secret Number Eight:
Naučte Ktoré tajomstvo predávať.
Ako viete, keď ste mali zabaliť tajomstvo ako produkt entry-level, alebo dokonca ako backend?
Keď tajomstvo je vysoko účinný, jedinečný, alebo dosť odlišné od toho, ako ho všetci ostatní, že je brandable ako svoje vlastné.
Ako príklad, tam sa dostal do stovky e-kníh na trhu o RSS a blogovanie. A napriek tomu, they continue to sell. If you want to set yourself apart from the competition, say something different about blogging and RSS.
Or say the same thing, but better. Or make it easier to understand. Or show how it can be changed to make more money. Give more detail. Illustrate a faster way.
Add your own special twist, with enough detail to make it the best resource of its kind.
Just don’t put TOO much detail in it, because a huge resource can be daunting. If you have more than 100 pages, or five videos, or ten audios, you’re probably looking at a back end product. Split the introduction part out as the front-end, and sell the rest to your confirmed client list as an upgrade.
When is a secret too good to sell? That’s the next secret up for discussion.
