Online Marketing Secret Number Seventeen: Offline follow-up strengthens your online marketing. Marketing is a huge part of your task as an online marketer, by definition. (We’ll go over how much in the next part of the series.) Part of the job of marketing entails making your product, services or brand stand out from the crowd. Among the best ways to make you different is by using offline methods to follow-up […]

Continue Reading »

Online Marketing Secret Number Sixteen: It really is that simple! The most common mistake of beginning internet marketers isn’t a failure to invest in their business, incorrect targeting of keywords, not building a list, or anything remotely like that. The most common mistake of beginners is making things harder than they have to be. Many of the marketers who have come before have experienced certain hardships, or written guides about […]

Continue Reading »

Online Marketing Secret Number Fifteen: Size Doesn’t Matter. You can have a list of one hundred thousand and be a broke marketing failure. You can have a list of one hundred and become a millionaire from it. You could get one million visitors a month and not make a profit. You can get one thousand visitors a month and make a small fortune without any of your readers ever paying […]

Continue Reading »

Online Marketing Secret Number Fourteen: We all put more value on what we believe to be scarce. When the scarce item is a commodity, its price goes up – and we will pay it. The basic economic philosophy is that when supply is low, demand goes up. And when demand goes up, you as the merchant can charge whatever price the market will bear. Even better, the supply crisis can […]

Continue Reading »

Online Marketing Secret Number Thirteen: At some point before you make vast amount of money online, you’ll have to change your mind about what is vast and what is scarce. Another way of saying this is that everyone wants something that is scarce more than they’d want it if it was abundant, even though, ironically, thinking of it as abundant makes it easier to get. Of course, some argue that […]

Continue Reading »

Online Marketing Secret Number Twelve: Your repeat customers are the lifeblood of your business. You’ve skimmed your eyes across this secret many times and never realized it. So let me say it plainly. You don’t need 10,0000 people to buy your $10 product. You need 1000 people to buy your $10 product once, and then your $90 product, and then another $10 product, and then some of them buy a […]

Continue Reading »

Online Marketing Secret Number Eleven: Find the Hungry and Feed Them. The internet is a vast desert with a few watering holes. Everyone is huddled around those watering holes. In the desert, people will pay to drink. They’ll do anything to have what they believe is scarce. Anywhere on this virtual earth, real “food” is also scarce. When people find this food, they can’t help but eat. They are hungry. […]

Continue Reading »

Online Marketing Secret Number Ten: Your Brand is at least as Important as Your Product! Even if your product happens to be a service, your brand is at least as important as the product you’re selling. What is your brand? It is your company’s identity, what makes it different. There are hundreds of nearly identical products being sold online. Let us take the example of ebooks that have resale rights. […]

Continue Reading »

Online Marketing Secret Number Nine: Know Which Secrets to Take To Your Grave! This isn’t to say that you should hoard all your knowledge like you’re a jealous spouse. However, just as the Coca-Cola brand keeps the secret of their recipe, so should you evaluate what your special recipe is, and keep it under wraps. There is something about your company, even if your company is just you – that […]

Continue Reading »

Online Marketing Secret Number Eight: Learn Which Secrets to Sell. How do you know when you ought to package a secret as an entry-level product or even as a backend? When the secret is highly effective, unique, or different enough from how everyone else does it to be brandable as your own. As an example, there’s got to hundreds of ebooks on the market about RSS and Blogging. And yet, […]

Continue Reading »