Online Marketing Secret Number 27: Preselling works. What is better than having a sales letter that converts really well? Having the customer sold before they even get to the sales letter. This has happened to you before at some point. Your favorite actress is going to be in a new movie. You adore that actress and you don’t really care what the movie is about, because if she’s in it, […]

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Online Marketing Secret Number 26: Make your business grow on its own – here’s how. Make everything about your business as viral as possible. Most people limit this to marketing, and it’s surely an important aspect. What is viral marketing? Put simply, it’s any type of marketing that you get started that keeps growing. Much like pushing a boulder down a hill, once you get it rolling, it keeps going […]

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Online Marketing Secret Number 25: Outsource and automate for higher profits. A wise man once said that there’s no sense in being rich if you still have to work all the time. You can, of course, expect to be busy as one of the internet’s top earners, but this should not be because you have no other choice. Automating your business will free you up to be able to do […]

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Online Marketing Secret Number 24: Boil it all down into a recipe. It’s not just that you want to automate your processes to save time and increase your profit. (We’ll talk about that next.) You want to be sure that you are automating the right thing, and that it’s the most efficient process. Over the course of your time as an entrepreneur, you’ll find that you’ll learn how to do […]

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Online Marketing Secret Number 23: Manage their expectations to virtually eliminate returns. Electronic products are harder to protect, faster to deliver, and easier to acquire. This makes them not only the target of fraud, but makes the rate of return of products higher than it is offline. Online, it’s much easier for a misguided prospect to skim over the product and say “I don’t need this” without actually applying the […]

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Online Marketing Secret Number 21: Human nature tends towards the familiar. We want to buy from people we know. We want an opinion from an expert we trust. We will even translate loyalty and trust from one form of advisor, such as a paper like the Wall Street Journal, to the individual reporters who write for them, אָדער, to a much lesser extent, the advertisements we find there. To profit […]

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Online Marketing Secret Number 21: Sell them what it can DO for them, not what it IS. The greatest marketers in history have said this for hundreds of years. “Sell benefits, not features”. “Sizzle not the steak” It makes the difference between explosive sales and barely breaking even. Most people have heard this, some say they understand it. But if we all did, we’d all be wealthy. Next time you […]

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Online Marketing Secret Number 20: It doesn’t have to be brilliant – in fact it’s better if it’s simple. פּאַשטעס, as they say, is by its own a form of brilliance. So why are you waiting around for an amazing, ground-breaking, life-changing idea, when you already have a simple idea that many hundreds of people will find useful? Some of the most best-selling products, online and off, aren’t complicated or […]

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Online Marketing Secret Number Nineteen: Never underestimate the power of social proof. In a previous post here, I gave you a very little known marketing secret about using testimonials. Here’s a hint: If you want to know why testimonials work, study social proof. “Social proof is a psychological phenomenon in which people see others behaving in a certain way, and therefore assume that that behavior is an appropriate mode of […]

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Online Marketing Secret Number Eighteen: The most successful marketers are always marketing. The richest marketers online are the ones who put the task of marketing above all else. Today it might be adding a new email to their autoresponder series. Tomorrow it could be participating in a webinar that puts them in front of new prospects. Sometimes it’s a month of aggressive advertising. Many days it will involve upselling their […]

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