Online Marketing Secrets – Secret #23 - Administrer Forventninger
Online Marketing Secret Number 23:
Administrer deres forventninger til stort set eliminere afkast.
Elektroniske produkter er sværere at beskytte, hurtigere at levere, og lettere at erhverve. Det gør dem ikke blot målet for bedrageri, men gør afkast af produkter højere end den er offline.
Online, det er meget lettere for en misforstået udsigt til at skimme over produktet og sige “Jeg har ikke brug for dette” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Men, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
