Online De Occulta Philosophia Marketing – secret #2 – Product bonum Marketing nobis bonum
Online Marketing Secret Number Duo est:
Venalicium res tanto, interdum etiam plus, quam qualis tuae uber.
Modo tristis sed verus est.
Haec centralis ratio est cur aliqui impune vendere bona opera et fortunam facere possint, alii autem pecuniam vel maximam solutionem problemati mundi videri non possunt.
If you create something people want but don’t necessarily need, do great marketing, and have a fantastic sales letter, you’ll make more than if you created something of great value that has a lukewarm debut and an okay sales letter.
But make an incredible product that people are desperate for, do the best marketing job you can, and back it up with great copy, you can make a fortune.
Studies about online marketing dating back to 2001 support this theory:
People rationalize buying decisions based on facts, but people make buying decisions based on feelings.
That’s it in a nutshell. Appeal to both the brain and the emotions.
