Siraha Suuqgeynta ee Onlineka ah – Sirta #23 – Maamul Filashooyinka
Lambarka sirta suuq-geynta ee khadka tooska ah 23:
Maamul filashooyinka si aad gabi ahaanba meesha uga saarto soo celinta.
Alaabta elegtarooniga ah way adagtahay in la ilaaliyo, si degdeg ah u gaarsiinta, oo ay fududahay in la helo. Tani waxay ka dhigaysaa iyaga kaliya maaha bartilmaameedka khiyaamada, laakiin waxa uu ka dhigayaa heerka soo celinta badeecada mid ka sareysa inta ay tahay offline.
Online, aad bay ugu sahlan tahay rajada la marin habaabiyay in uu ku dul maro alaabta oo uu yidhaahdo “Uma baahni tan” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Si kastaba ha ahaatee, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
