Mga lihim ng Online Marketing – Lihim #23 - Pamahalaan ang mga inaasahan
Online Marketing Lihim Numero 23:
Pamahalaan ang kanilang mga inaasahan sa halos alisin ang pagbalik.
Electronic mga produkto ay mas mahirap upang protektahan, Mas mabilis na ihatid ang, at mas madali upang makakuha ng. Ito ay gumagawa ng hindi lamang ang mga ito target ng pandaraya, pero kahit paano ang rate ng pagbabalik ng mga produkto na mas mataas kaysa ito ay offline.
Online, ito ay lubhang mas madaling para sa isang pag-asam naligaw ng landas sa pagsagap sa ibabaw ng produkto at sabihin “Hindi ko kailangan ang” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Gayunman, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
