Mga lihim ng Online Marketing – Lihim #27 - Pre-selling
Online Marketing Lihim Numero 27:
Gawa Preselling.
Ano ang mas mahusay kaysa sa pagkakaroon ng isang liham sa pagbebenta na-convert talagang mahusay? Ang pagkakaroon ibenta ang customer bago sila makakuha ng kahit na ang liham sa pagbebenta.
Ito ay nangyari sa inyo bago sa isang punto. Ang iyong mga paboritong artista ay magiging sa isang bagong pelikula. Gustung-gusto mo na artistang babae at hindi mo talaga na mahalaga kung ano ang pelikula ay tungkol sa, dahil kung siya ay nasa ito, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
