Інтернет маркетинг Секрети – Секрет #27 - Pre-продажу
Інтернет-маркетинг Secret Number 27:
Передпродажна роботи.
Що таке краще, ніж рекламне лист, який перетворює дуже добре? Після клієнт продав перш ніж вони навіть до листа продажів.
Це сталося з вами, перш ніж на якийсь момент. Ваш улюблена актриса буде в новому фільмі. Ви обожнюєте що актриса і ви дійсно не хвилює, що фільм про, тому що, якщо вона в ньому, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.