Online Marketing Secret Number Mejila:

Awọn onibara atunwi rẹ jẹ ẹjẹ igbesi aye ti iṣowo rẹ.

O ti fọ oju rẹ kọja aṣiri yii ni ọpọlọpọ igba ati ko mọ rara. Nitorinaa jẹ ki n sọ ni gbangba. O ko nilo 10,0000 eniyan lati ra re $10 ọja. O nilo 1000 eniyan lati ra re $10 ọja lẹẹkan, ati lẹhinna rẹ $90 ọja, ati lẹhinna miiran $10 ọja, ati lẹhinna diẹ ninu wọn ra a $200 ọja, ati bẹbẹ lọ.

Iyẹn jẹ ọkan ninu awọn aṣiri nla julọ, bí ó tilẹ̀ jẹ́ pé kò sẹ́ni tó ń gbìyànjú láti mú un kúrò lọ́dọ̀ rẹ. O kan jẹ pe o rọrun pupọ, nigbati o ba ri iwo kan; o ro fun ara rẹ “ko le rọrun bẹ.” Ati pe o tẹsiwaju.

Ronu nipa rẹ fun iṣẹju kan. Kini iye owo diẹ sii, gbigba 1000 eniyan ti o ti ra lati nyin tẹlẹ, lati ra ọja dola mẹwa ni gbogbo oṣu fun ọdun kan, tabi gbigba 120,000 titun eniyan lati ra a $1 ọja ni akoko kan? O le ro pe o jẹ $1 ọja ni akọkọ kokan. Lẹhinna, bawo ni o ṣe le lati ta nkan fun dola kan, ọtun?

Ti ko tọ. Awọn ijinlẹ ti fihan pe, paapa lori ayelujara, o nira lati gba eniyan tuntun ti ko mọ ọ lati pin pẹlu paapaa dola kan ju ti o jẹ lati gba ẹnikan ti o ti ra tẹlẹ lati ọdọ rẹ lati tẹsiwaju rira lọwọ rẹ..

Eniyan ti ko mọ ọ ko ni idaniloju boya ọja aṣoju rẹ jẹ eyikeyi ti o dara. Wọn ko mọ boya eto tita rẹ yoo sọ wọn silẹ ni aye to tọ. Wọn ko ni imọran boya iwọ yoo wa lẹhin tita ti wọn ba ni awọn ibeere.

(Ati, ti o ba jẹ nipa bi lile lati ta a $1 ọja bi o ti jẹ lati ta a $20 ọja, ko yẹ ki o ta a $20 ọja lonakona? A yoo sọrọ nipa iyẹn ni ọjọ miiran.)

The person who has bought from you knows your products are superior, that you have great customer service, that your phone number comes with every order, that you have a help desk ticket centre if they have questions, that whatever money they part with will be well worth it, and that you’re going to over-deliver, every time.

So, dajudaju, getting new business is fantastic. But when you get to your 100th or 1000th client, think about how to balance the time you spend finding new people with the time you spend making the clients you already have deliriously happy all over again.