Izimfihlo Zokuthengisa Eziku-inthanethi – Imfihlo #9 - Yazi Iziphi Izimfihlo Ongaziyisa Ethuneni Lakho!
Imfihlo Yokumaketha Ku-inthanethi Inombolo Yesishiyagalolunye:
Know Which Secrets to Take To Your Grave!
Lokhu akusho ukuthi kufanele uqoqe lonke ulwazi lwakho njengomngane womshado onomona.
Nokho, njengoba nje uhlobo lwe-Coca-Cola lugcina imfihlo yeresiphi yabo, ngakho-ke kufanele uhlole ukuthi iyini iresiphi yakho ekhethekile, futhi uyigcine ngaphansi kokugoqa.
Kukhona okuthile ngenkampani yakho, noma ngabe inkampani yakho inguwe nje – that distinguishes you from everyone else. Sometimes it’s not about a secret sauce, programming secret, or configuration.
It might just be a particular way to performing a service, the kind of results you can get that no one else can deliver, or a way of finding ebook topics that sell, in other words, the ingredients to your brand.
To figure out what this is for you, make a list of what you know how to do, or do differently, that no one else can figure out, or has been copied unsuccessfully. Those things make up your brand. And your brand, as well as your brand secrets, are sacred.
Guard them with your life.
