Izimfihlo Zokuthengisa Eziku-inthanethi – Imfihlo #21 – Thengisa iSizzle
Inombolo Eyimfihlo Yokumaketha ku-inthanethi 21: Sell them what it can DO for them, not what it IS. The greatest marketers in history have said this for hundreds of years. “Sell benefits, not features”. “Sizzle not the steak” It makes the difference between explosive sales and barely breaking even. Most people have heard this, some say they understand it. But if we all did, we’d all be wealthy. Next time you […]
