Número secret de màrqueting en línia 27: Preselling works. What is better than having a sales letter that converts really well? Having the customer sold before they even get to the sales letter. This has happened to you before at some point. Your favorite actress is going to be in a new movie. You adore that actress and you don’t really care what the movie is about, because if she’s in it, […]

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Número secret de màrqueting en línia 26: Make your business grow on its own – here’s how. Make everything about your business as viral as possible. Most people limit this to marketing, and it’s surely an important aspect. What is viral marketing? Put simply, it’s any type of marketing that you get started that keeps growing. Much like pushing a boulder down a hill, once you get it rolling, it keeps going […]

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Número secret de màrqueting en línia 25: Externalitzar i automatitzar per obtenir més beneficis. Un savi va dir una vegada que no té sentit ser ric si encara has de treballar tot el temps. Tu pots, és clar, espereu estar ocupat com a un dels millors ingressos d'Internet, però això no hauria de ser perquè no tens altra opció. Automatitzar el vostre negoci us alliberarà per poder fer-ho […]

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Número secret de màrqueting en línia 24: Bulliu-ho tot en una recepta. No és només que vulgueu automatitzar els vostres processos per estalviar temps i augmentar els vostres beneficis. (D'això en parlarem tot seguit.) Voleu estar segur que esteu automatitzant el correcte, i que és el procés més eficient. Al llarg del teu temps com a emprenedor, you’ll find that you’ll learn how to do […]

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Número secret de màrqueting en línia 23: Manage their expectations to virtually eliminate returns. Electronic products are harder to protect, faster to deliver, and easier to acquire. This makes them not only the target of fraud, but makes the rate of return of products higher than it is offline. Online, it’s much easier for a misguided prospect to skim over the product and say “I don’t need this” without actually applying the […]

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Número secret de màrqueting en línia 21: Human nature tends towards the familiar. We want to buy from people we know. We want an opinion from an expert we trust. We will even translate loyalty and trust from one form of advisor, such as a paper like the Wall Street Journal, to the individual reporters who write for them, o, to a much lesser extent, the advertisements we find there. To profit […]

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Número secret de màrqueting en línia 21: Sell them what it can DO for them, not what it IS. The greatest marketers in history have said this for hundreds of years. “Sell benefits, not features”. “Sizzle not the steak” It makes the difference between explosive sales and barely breaking even. Most people have heard this, some say they understand it. But if we all did, we’d all be wealthy. Next time you […]

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Número secret de màrqueting en línia 20: It doesn’t have to be brilliant – in fact it’s better if it’s simple. Senzillesa, as they say, is by its own a form of brilliance. So why are you waiting around for an amazing, ground-breaking, life-changing idea, when you already have a simple idea that many hundreds of people will find useful? Some of the most best-selling products, online and off, aren’t complicated or […]

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Online Marketing Secret Number Nineteen: Never underestimate the power of social proof. In a previous post here, I gave you a very little known marketing secret about using testimonials. Here’s a hint: If you want to know why testimonials work, study social proof. “Social proof is a psychological phenomenon in which people see others behaving in a certain way, and therefore assume that that behavior is an appropriate mode of […]

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Online Marketing Secret Number Eighteen: The most successful marketers are always marketing. The richest marketers online are the ones who put the task of marketing above all else. Today it might be adding a new email to their autoresponder series. Tomorrow it could be participating in a webinar that puts them in front of new prospects. Sometimes it’s a month of aggressive advertising. Many days it will involve upselling their […]

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