Secret de màrqueting en línia número deu:

La vostra marca és almenys tan important com el vostre producte!

Encara que el vostre producte sigui un servei, la vostra marca és almenys tan important com el producte que veneu.

Quina és la teva marca? És la identitat de la teva empresa, què el fa diferent.

Hi ha centenars de productes gairebé idèntics que es venen en línia. Prenguem l'exemple dels llibres electrònics que tenen drets de revenda. I tanmateix, there are a few dozen, maybe even a few hundred marketers online making incredible incomes without even having their own products to sell.

They make money from affiliate products or from resale rights, and they often make more from the acquired product than the people selling the rights.

How is this possible?

These people, by and large, are branded. Even if their brand is as simple – even invisible – it’s there.

And when you find a brand, it doesn’t have to be elaborate. You can just find a concept that goes beyond a guarantee and structure your online practices around it.

Your online brand can be as simple as “I’ll always have the cheapest price,” o “I’ll save you money by bundling products” o “If you have a question about the product, I’ll respond even if the original author won’t”, o “If you like products in this category, join my membership site and let me find them for you”, o, “With these books, get an exclusive product from me, too”.

This afternoon or evening, grab a pen and paper and think about what would make a great way to differentiate a company. Think as big as you can – then wrap your company around that concept.