Segredos de mercadotecnia en liña – Segredo #23 - Xestionar as expectativas
Número secreto de mercadotecnia en liña 23:
Xestiona as súas expectativas para eliminar practicamente os retornos.
Os produtos electrónicos son máis difíciles de protexer, máis rápido de entregar, e máis doado de adquirir. Isto convérteos non só en branco de fraudes, pero fai que a taxa de devolución dos produtos sexa superior á que está fóra de liña.
En liña, é moito máis doado para un prospecto equivocado repasar o produto e dicir “Non necesito isto” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Con todo, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
