Maketing Online sekrè nimewo katòz:

Nou tout mete plis valè sou sa nou kwè ki ra.

Lè atik la ra se yon machandiz, pri li ap monte – epi nou pral peye li. Filozofi ekonomik debaz la se ke lè rezèv la ba, demann ap monte. E lè demann ap monte, ou menm antanke machann an ka mande kèlkeswa pri mache a pral pote.

Menm pi bon, kriz rezèv la kapab konplètman yon envansyon pwòp ou yo, epi li pa pral gen pwoblèm. Osi lontan ke kriz ou kreye a reyèl, ou ka toujou chaje otan ke ou vle, nan limit sa kliyan potansyèl yo nan mache ou a pral peye.

Ou te wè lavant dife oswa òf tan limite toupatou sou Net la, e petèt ou te gen yon enterè nan youn. Paj la di ke pri a ap chanje a minwi, men ou panse ke li se yon gimmick. Ou tounen nan paj la nan lè manje midi jou kap vini an… ak pri a vrèman monte!

Ou ekri machann lan, fache paske yo te kenbe pawòl yo? Non. Ou fè yon espò nan choute tèt ou nan dèyè a pou depans san nesesite $197 pou yon atik ou te ka peye $147 pou yè, pandan w ap ranpli fòm lòd la ak fouchèt sou lajan an, pa vle riske ke ou pral bliye ankò.

Sa a se yon egzanp rate kreye.

Komèsan ou vle achte nan reyalize ke yo gen yon gwo pwodwi ke moun bezwen, men ke li ka pa tankou gwo sèvi ak kliyan yo si tout moun gen youn, oswa paske yo ka sèlman bay sipò pou 200 moun, ak sou sa. Se konsa, yo ka swa fikse yon pri plat epi fè fas ak pwoblèm sa yo pita, and risk not serving their market to the best of their ability.

Or they can make ethical use of the concept of scarcity and limit the number of items that they release to the market.

You will eventually find yourself in a situation where you have a great solution to a problem, but one that will diminish if too many people are able to use it.

This is one situation where a limited quantity or timed price increase would make sense. There’s only one issue.

No matter what the reason is for increasing the price, be sure and actually make the increase when you hit the number you want.

This is different from when you’d guarantee that a product will be at the same price until midnight, and then deciding to leave it the same, oswa jiskaske ou vann yon sèten kantite epi ou poko frape nimewo a.

Si ou pa chanje pri a, mwens moun ap kwè w ap serye pwochen fwa a epi lavant ou ka ralanti kòm yon rezilta.