Siraha Suuqgeynta ee Onlineka ah – Sirta #27 – Iibinta ka hor
Lambarka sirta suuq-geynta ee khadka tooska ah 27:
Preselling shaqeeya.
Maxaa ka wanaagsan in aad haysato warqad iib ah oo si fiican u beddelaysa? In macmiilku iibiyo ka hor inta aanu xataa gaadhin warqadda iibka.
Tani mar hore ayey kugu dhacday. Aktarada aad ugu jeceshahay waxay ku jiri doontaa filim cusub. Waxaad jeceshahay aktaradaas, mana danaysid runtii waxa filimku ku saabsan yahay, sababtoo ah haddii ay ku jirto, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
