Siri za Uuzaji mtandaoni – Siri #23 - Dhibiti Matarajio
Nambari ya Siri ya Uuzaji wa Mtandaoni 23:
Dhibiti matarajio yao ili kuondoa mapato.
Bidhaa za kielektroniki ni ngumu zaidi kulinda, haraka kutoa, na rahisi kupata. Hii inawafanya sio tu walengwa wa ulaghai, lakini hufanya kiwango cha kurudi kwa bidhaa kuwa juu kuliko ilivyo nje ya mtandao.
Mtandaoni, ni rahisi zaidi kwa matarajio yasiyofaa kuruka juu ya bidhaa na kusema “Sihitaji hii” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Hata hivyo, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
