Inombolo Eyimfihlo Yokumaketha ku-inthanethi 27: Imisebenzi yokuthengisa ngaphambili. Yini engcono kunokuba nencwadi yokuthengisa eguqula kahle ngempela? Ukwenza ikhasimende lithengiswe ngaphambi kokuthi lifike ngisho nasencwadini yokuthengisa. Lokhu kwenzekile kuwe esikhathini esithile. Umlingisikazi omthandayo uzoba ku-movie entsha. Uyamthanda lowo mlingisi futhi awunandaba nokuthi ifilimu imayelana nani, ngoba uma ekhona, […]
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Inombolo Eyimfihlo Yokumaketha ku-inthanethi 26: Make your business grow on its own – here’s how. Make everything about your business as viral as possible. Most people limit this to marketing, and it’s surely an important aspect. What is viral marketing? Put simply, it’s any type of marketing that you get started that keeps growing. Much like pushing a boulder down a hill, once you get it rolling, it keeps going […]
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Inombolo Eyimfihlo Yokumaketha ku-inthanethi 25: I-Outsource futhi uzenzele inzuzo ephezulu. Indoda ehlakaniphile yake yathi akunangqondo ukuceba uma kusafanele usebenze ngaso sonke isikhathi. Ungakwazi, kunjalo, lindela ukuba matasa njengomunye wabahola kakhulu ku-inthanethi, kodwa lokhu akufanele kube ngenxa yokuthi awunayo enye inketho. Ukuzenzela ibhizinisi lakho kuzokukhulula ukuthi ukwazi ukulenza […]
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Inombolo Eyimfihlo Yokumaketha ku-inthanethi 24: Yibilise yonke ibe iresiphi. Akukhona nje ukuthi ufuna ukwenza ngokuzenzakalelayo izinqubo zakho ukuze wonge isikhathi futhi wandise inzuzo yakho. (Sizokhuluma ngalokho ngokulandelayo.) Ufuna ukwenza isiqiniseko sokuthi wenza ngokuzenzakalelayo into efanele, nokuthi kuyinqubo esebenza kahle kakhulu. Ngokuhamba kwesikhathi sakho njengosomabhizinisi, uzothola ukuthi uzofunda ukwenza […]
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Inombolo Eyimfihlo Yokumaketha ku-inthanethi 23: Manage their expectations to virtually eliminate returns. Electronic products are harder to protect, faster to deliver, and easier to acquire. This makes them not only the target of fraud, but makes the rate of return of products higher than it is offline. Online, it’s much easier for a misguided prospect to skim over the product and say “I don’t need this” without actually applying the […]
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Inombolo Eyimfihlo Yokumaketha ku-inthanethi 21: Human nature tends towards the familiar. We want to buy from people we know. We want an opinion from an expert we trust. We will even translate loyalty and trust from one form of advisor, such as a paper like the Wall Street Journal, to the individual reporters who write for them, noma, to a much lesser extent, the advertisements we find there. To profit […]
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Inombolo Eyimfihlo Yokumaketha ku-inthanethi 21: Sell them what it can DO for them, not what it IS. The greatest marketers in history have said this for hundreds of years. “Sell benefits, not features”. “Sizzle not the steak” It makes the difference between explosive sales and barely breaking even. Most people have heard this, some say they understand it. But if we all did, we’d all be wealthy. Next time you […]
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Inombolo Eyimfihlo Yokumaketha ku-inthanethi 20: It doesn’t have to be brilliant – in fact it’s better if it’s simple. Ubulula, as they say, is by its own a form of brilliance. So why are you waiting around for an amazing, ground-breaking, life-changing idea, when you already have a simple idea that many hundreds of people will find useful? Some of the most best-selling products, online and off, aren’t complicated or […]
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Online Marketing Secret Number Nineteen: Never underestimate the power of social proof. In a previous post here, I gave you a very little known marketing secret about using testimonials. Here’s a hint: If you want to know why testimonials work, study social proof. “Social proof is a psychological phenomenon in which people see others behaving in a certain way, and therefore assume that that behavior is an appropriate mode of […]
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Online Marketing Secret Number Eighteen: The most successful marketers are always marketing. The richest marketers online are the ones who put the task of marketing above all else. Today it might be adding a new email to their autoresponder series. Tomorrow it could be participating in a webinar that puts them in front of new prospects. Sometimes it’s a month of aggressive advertising. Many days it will involve upselling their […]
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