Número secreto de mercadotecnia en liña 27: Preselling works. What is better than having a sales letter that converts really well? Having the customer sold before they even get to the sales letter. This has happened to you before at some point. Your favorite actress is going to be in a new movie. You adore that actress and you don’t really care what the movie is about, because if she’s in it, […]

Seguir lendo »

Número secreto de mercadotecnia en liña 26: Fai crecer o teu negocio por si só – aquí tes como. Fai que todo sobre o teu negocio sexa o máis viral posible. A maioría da xente limita isto ao marketing, e seguramente é un aspecto importante. What is viral marketing? En pocas palabras, it’s any type of marketing that you get started that keeps growing. Parece que empurrar unha pedra por un outeiro, unha vez que o levas a rodar, it keeps going […]

Seguir lendo »

Número secreto de mercadotecnia en liña 25: Outsource and automate for higher profits. A wise man once said that there’s no sense in being rich if you still have to work all the time. You can, of course, expect to be busy as one of the internet’s top earners, but this should not be because you have no other choice. Automating your business will free you up to be able to do […]

Seguir lendo »

Número secreto de mercadotecnia en liña 24: Ferva todo nunha receita. Non se trata só de querer automatizar os seus procesos para aforrar tempo e aumentar os seus beneficios. (Diso falaremos a continuación.) Quere estar seguro de que está automatizando o correcto, e que é o proceso máis eficiente. Ao longo do teu tempo como emprendedor, descubrirás que aprenderás a facer […]

Seguir lendo »

Número secreto de mercadotecnia en liña 23: Xestiona as súas expectativas para eliminar practicamente os retornos. Os produtos electrónicos son máis difíciles de protexer, máis rápido de entregar, e máis doado de adquirir. Isto convérteos non só en branco de fraudes, pero fai que a taxa de devolución dos produtos sexa superior á que está fóra de liña. En liña, é moito máis doado para un prospecto equivocado repasar o produto e dicir “Non necesito isto” sen aplicar realmente o […]

Seguir lendo »

Número secreto de mercadotecnia en liña 21: Human nature tends towards the familiar. We want to buy from people we know. We want an opinion from an expert we trust. We will even translate loyalty and trust from one form of advisor, such as a paper like the Wall Street Journal, to the individual reporters who write for them, ou, to a much lesser extent, the advertisements we find there. To profit […]

Seguir lendo »

Número secreto de mercadotecnia en liña 21: Sell them what it can DO for them, not what it IS. The greatest marketers in history have said this for hundreds of years. “Sell benefits, not features”. “Sizzle not the steak” It makes the difference between explosive sales and barely breaking even. Most people have heard this, some say they understand it. But if we all did, we’d all be wealthy. Next time you […]

Seguir lendo »

Número secreto de mercadotecnia en liña 20: It doesn’t have to be brilliant – in fact it’s better if it’s simple. Sinxeleza, as they say, is by its own a form of brilliance. So why are you waiting around for an amazing, ground-breaking, life-changing idea, when you already have a simple idea that many hundreds of people will find useful? Some of the most best-selling products, online and off, aren’t complicated or […]

Seguir lendo »

Online Marketing Secret Number Nineteen: Never underestimate the power of social proof. In a previous post here, I gave you a very little known marketing secret about using testimonials. Here’s a hint: If you want to know why testimonials work, study social proof. “Social proof is a psychological phenomenon in which people see others behaving in a certain way, and therefore assume that that behavior is an appropriate mode of […]

Seguir lendo »

Online Marketing Secret Number Eighteen: The most successful marketers are always marketing. The richest marketers online are the ones who put the task of marketing above all else. Today it might be adding a new email to their autoresponder series. Tomorrow it could be participating in a webinar that puts them in front of new prospects. Sometimes it’s a month of aggressive advertising. Many days it will involve upselling their […]

Seguir lendo »