Archive for November 2014
Online Marketing Secret Number 30: Multiple streams of income isn’t just a suggestion, it’s your only hope. The reason why you need several streams of internet income is the same reason there is more than one source of food in the world. If there wasn’t, and something happened to the one source of food, without something to replace it, we’d all starve. It is absolutely essential to your success as […]
Online Marketing Secret Number 29: The personal touch creates loyal clients. We’re so used to it being missing that we don’t even notice any more. The personal touch on the internet is often all but a ghost story in most online industries. We simulate it all the time, in autoresponders, even sales pages with names subtly embedded. But the actual person to person interaction isn’t that frequent in the commercial […]
Online Marketing Secret Number 28: The famous “don’t put all your eggs in one basket” saying is true. Applied to internet marketing, this means that you can’t get tied to just one way to market your business and hope to get very far. True, once you become very successful, you may end up leaning heavily on a huge list you’ve built, or a group of JV partners. Hins, while you’re […]
Online Marketing Secret Number 27: Preselling works. What is better than having a sales letter that converts really well? Having the customer sold before they even get to the sales letter. This has happened to you before at some point. Your favorite actress is going to be in a new movie. You adore that actress and you don’t really care what the movie is about, because if she’s in it, […]
Online Marketing Secret Number 26: Make your business grow on its own – here’s how. Make everything about your business as viral as possible. Most people limit this to marketing, and it’s surely an important aspect. What is viral marketing? Put simply, it’s any type of marketing that you get started that keeps growing. Much like pushing a boulder down a hill, once you get it rolling, it keeps going […]
Online Marketing Secret Number 25: Outsource and automate for higher profits. A wise man once said that there’s no sense in being rich if you still have to work all the time. You can, of course, expect to be busy as one of the internet’s top earners, but this should not be because you have no other choice. Automating your business will free you up to be able to do […]
Online Marketing Secret Number 24: Boil it all down into a recipe. It’s not just that you want to automate your processes to save time and increase your profit. (We’ll talk about that next.) You want to be sure that you are automating the right thing, and that it’s the most efficient process. Over the course of your time as an entrepreneur, you’ll find that you’ll learn how to do […]
Online Marketing Secret Number 23: Manage their expectations to virtually eliminate returns. Electronic products are harder to protect, faster to deliver, and easier to acquire. This makes them not only the target of fraud, but makes the rate of return of products higher than it is offline. Online, it’s much easier for a misguided prospect to skim over the product and say “I don’t need this” without actually applying the […]
Online Marketing Secret Number 21: Human nature tends towards the familiar. We want to buy from people we know. We want an opinion from an expert we trust. We will even translate loyalty and trust from one form of advisor, such as a paper like the Wall Street Journal, to the individual reporters who write for them, eða, to a much lesser extent, the advertisements we find there. To profit […]
Online Marketing Secret Number 21: Sell them what it can DO for them, not what it IS. The greatest marketers in history have said this for hundreds of years. “Sell benefits, not features”. “Sizzle not the steak” It makes the difference between explosive sales and barely breaking even. Most people have heard this, some say they understand it. But if we all did, we’d all be wealthy. Next time you […]
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