Leyndarmál markaðssetningar á netinu – Leyndarmál #23 - Stjórna væntingum
Leyndarmál markaðssetningar á netinu 23:
Stjórna væntingum þeirra til að nánast útrýma ávöxtun.
Erfiðara er að vernda rafeindavörur, hraðar til afhendingar, og auðveldara að eignast. Þetta gerir þá ekki aðeins að skotmarki svika, en gerir ávöxtunarkröfu vöru hærri en hún er ótengd.
Á netinu, það er miklu auðveldara fyrir afvegaleiddan aðila að renna yfir vöruna og segja “Ég þarf þetta ekki” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Hins, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
