온라인 마케팅 비밀 10번:

귀하의 브랜드는 최소한 귀하의 제품만큼 중요합니다.!

귀하의 제품이 서비스인 경우에도, 귀하의 브랜드는 적어도 귀하가 판매하는 제품만큼 중요합니다..

당신의 브랜드는 무엇입니까? 이것이 바로 회사의 아이덴티티입니다., 무엇이 다른가.

온라인에서 판매되는 거의 동일한 제품이 수백 개 있습니다.. 재판매 권리가 있는 전자책의 예를 들어보겠습니다.. 그럼에도 불구하고, there are a few dozen, maybe even a few hundred marketers online making incredible incomes without even having their own products to sell.

They make money from affiliate products or from resale rights, and they often make more from the acquired product than the people selling the rights.

How is this possible?

These people, by and large, are branded. Even if their brand is as simple – even invisible – it’s there.

And when you find a brand, it doesn’t have to be elaborate. You can just find a concept that goes beyond a guarantee and structure your online practices around it.

Your online brand can be as simple as “I’ll always have the cheapest price,” 또는 “I’ll save you money by bundling products” 또는 “If you have a question about the product, I’ll respond even if the original author won’t”, 또는 “If you like products in this category, join my membership site and let me find them for you”, 또는, “With these books, get an exclusive product from me, too”.

This afternoon or evening, grab a pen and paper and think about what would make a great way to differentiate a company. Think as big as you can – then wrap your company around that concept.