온라인 마케팅 비밀 11번:

배고픈 사람을 찾아서 먹이세요.

인터넷은 물 웅덩이 몇 개가 있는 광활한 사막이다. 모두가 저 물웅덩이 주위에 모여있습니다.. 사막에서, 사람들은 술값을 내고 마실 것이다. 그들은 부족하다고 생각하는 것을 갖기 위해 무엇이든 할 것입니다.

이 가상 지구 어디든, 진짜 “음식” 역시 부족하다. 사람들이 이 음식을 발견하면, 그들은 먹을 수밖에 없어. 그들은 배고프다. And when they’ve eaten their full, they tend to tell all their friends.

There’s nothing better than having satisfied clients market for you when it comes to marketing.

The issue then, is finding these hungry people, and feeding them – not just anything, but what they most want to eat.

The relevance of this to internet marketing is that everyone thinks that internet marketing is the best place to find and sell to a market. In some ways, this is true, but let me ask you this.

If you had the choice between being the only grocery store in town, or being one of hundreds of food sellers on the same block, which would you pick?

You know that people have to have food, no matter what. So of course, if you’re smart, you’d want the exclusive market. Especially if you don’t have the resources to pay to get better clients, or a better position, or the networking to partner up with a person who already has the market you’d like to sell to.

So do your research and find a corner of the web – even if it is a corner inside internet marketing – where there are hungry people. then feed them. Just be sure that the market actually exists and will sustain you, or you’ll forever be on the search for new markets.

The hungry must eat. Be the only one who sells their food.