온라인 마케팅의 비밀 – 비밀 #23 - 기대 관리
온라인 마케팅 비밀 번호 23:
사실상 반환을 제거하기 위해 자신의 기대를 관리.
전자 제품을 보호하기가 더 어렵다, 제공 할 빠르게, 쉽게 취득. 이것은 사기의 그들뿐만 아니라 공격 대상이됩니다, 하지만 높은 오프라인보다 제품의 수익률을 만든다.
온라인으로, 잘못된 전망이 제품을 통해 훑어 말을하는 것이 훨씬 쉽게 “나는이 필요하지 않습니다” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
그러나, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
