Online Secretele de marketing – Secret #23 - Gestionarea Așteptările
Online Marketing Numarul Secret 23:
Gestionați așteptările lor de a elimina practic întoarce.
Produsele electronice sunt mai greu de a proteja, mai repede pentru a livra, și mai ușor de a dobândi. Acest lucru le face nu numai ținta de fraudă, dar face rata de returnare a produselor mai mare decât este deconectat.
Online, este mult mai ușor pentru o perspectivă greșită de a trece în zbor peste produsului și spune “Nu am nevoie de această” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Totuși, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
