Online Marketing Secrets – Secret #27 - Pre-selling
Online Marketing Secret Number 27:
Preselling verk.
Vad är bättre än att ha en försäljning skrivelse som konverterar riktigt bra? Med kunden säljs innan de ens kommer till försäljning skrivelse.
Detta har hänt dig innan någon gång. Din favoritskådespelerska kommer att vara i en ny film. Du älskar att skådespelerskan och du inte riktigt bryr sig om vad filmen handlar om, för om hon är i det, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
