網絡營銷的秘密 – 秘密 #10 - 您的品牌
網路行銷秘訣十:
您的品牌至少與您的產品一樣重要!
即使你的產品恰好是一項服務, 您的品牌至少與您銷售的產品一樣重要.
你的品牌是什麼? 這是您公司的身份, 是什麼讓它與眾不同.
在網上銷售數百種幾乎相同的產品. 讓我們以具有轉售權的電子書為例. 然而, there are a few dozen, maybe even a few hundred marketers online making incredible incomes without even having their own products to sell.
They make money from affiliate products or from resale rights, and they often make more from the acquired product than the people selling the rights.
How is this possible?
These people, by and large, are branded. Even if their brand is as simple – even invisible – it’s there.
And when you find a brand, it doesn’t have to be elaborate. You can just find a concept that goes beyond a guarantee and structure your online practices around it.
Your online brand can be as simple as “I’ll always have the cheapest price,” 或 “I’ll save you money by bundling products” 或 “If you have a question about the product, I’ll respond even if the original author won’t”, 或 “If you like products in this category, join my membership site and let me find them for you”, 或, “With these books, get an exclusive product from me, 太”.
This afternoon or evening, grab a pen and paper and think about what would make a great way to differentiate a company. Think as big as you can – then wrap your company around that concept.
