網絡營銷的秘密 – 秘密 #29 - 個人接觸
網絡營銷的秘密號碼 29:
個人接觸創造忠誠客戶.
我們習慣了它是缺失的，我們甚至沒有注意到任何更多. 個人風格在互聯網上往往是所有的，但在大多數的在線行業鬼故事.
我們模擬這一切的時候, 在自動回复, 即使銷售網頁與名字巧妙地嵌入.
But the actual person to person interaction isn’t that frequent in the commercial online world.
The good news for you is that this is another place where you can compete. The smaller your client base is, the more you’ll be able to gain by taking the extra time to connect with your audience one on one.
Call your best clients to say hello or send them all a postcard. Put your instant messenger name on your blog and chat with your audience one day a week.
The appeal of this is easy to see. If you have the choice between spending $200 with an expert whose books you read and an expert whose books you read and had great personal interactions with, chances are you’ll choose the person who paid you some personal attention.
當然, eventually, you’ll be too busy to keep in daily touch person to person if all goes well. In the time being, exploit this as strength and close in on your competitor.
