網絡營銷的秘密 – 秘密 #2 – 良好的營銷VS好產品
網路行銷的第二個秘密是:
行銷同樣重要, 有時甚至更多, 比你的產品的品質.
從某種程度上來說，這是悲傷但真實的.
這就是為什麼有些人能夠透過銷售好產品而發大財的核心原因, 而其他人似乎無法賺錢，即使有世界上最好的問題解決方案.
If you create something people want but don’t necessarily need, do great marketing, and have a fantastic sales letter, you’ll make more than if you created something of great value that has a lukewarm debut and an okay sales letter.
But make an incredible product that people are desperate for, do the best marketing job you can, and back it up with great copy, you can make a fortune.
Studies about online marketing dating back to 2001 support this theory:
People rationalize buying decisions based on facts, but people make buying decisions based on feelings.
That’s it in a nutshell. Appeal to both the brain and the emotions.
