網絡營銷的秘密 – 秘密 #23 - 管理期望
網絡營銷的秘密號碼 23:
管理他們的期望，以從根本上消除回報.
電子產品是很難保障, 更快的交付, 並且更容易獲得. 這使得欺詐他們，不僅目標, 但使收益產品的利率高於它處於脫機狀態.
在線, 它更容易被誤導前景掠過的產品，說 “我不需要這個” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
然而, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
