網路行銷秘訣之六:

如果這是某人的秘密，你可以從中獲利!

當我們成為網路行銷人員一段時間後, 我們變得厭倦. 我們假設只是因為我們知道 Google 右側和頂部的結果是廣告, 每個人都必須知道. 我們認為不可能有另一個人可以透過銷售單獨廣告賺錢來啟發我們.

We also tend to believe that there aren’t new tips out there, and that all the secrets to be known online can either be found free or have already been discussed.

Nothing could be further from the truth.

Although it’s generally not the greatest idea to do a me-too product or topic, you can create products at the beginner, intermediate, or expert level.

Just make sure that you look to people who have more knowledge about a topic to help and advise you, and target your site towards people who are new to that knowledge.

There are probably hundreds of “how to get traffic to your website” products on the market, many of them written by people who don’t have tested and proven results. This is where niches become important again.

There are dozens of ebooks, videos and tapes about blogging. If you have specialized knowledge, sell to a niche. Nurses probably have special knowledge about the medical field, and could market a blogging solution that makes sense to doctors in private practice, 例如.

The next time you’re looking for a product to create or a niche to be in, and you think “哦, everyone already knows about that.” Think again.

Right at this very moment, you know something someone else doesn’t.

The trick is figuring out what that “thing” is.