網絡營銷的秘密 – 秘密 #8 - 了解哪些秘密銷售
網路行銷秘訣八:
了解哪些秘密.
您如何知道何時應該將機密打包為入門級產品甚至後端?
當秘密非常有效時, 獨特的, 或與其他人的做法有足夠的不同，可以成為您自己的品牌.
舉個例子, 市場上有數百本有關 RSS 和部落格的電子書. 然而, they continue to sell. If you want to set yourself apart from the competition, say something different about blogging and RSS.
Or say the same thing, but better. Or make it easier to understand. Or show how it can be changed to make more money. Give more detail. Illustrate a faster way.
Add your own special twist, with enough detail to make it the best resource of its kind.
Just don’t put TOO much detail in it, because a huge resource can be daunting. If you have more than 100 pages, or five videos, or ten audios, you’re probably looking at a back end product. Split the introduction part out as the front-end, and sell the rest to your confirmed client list as an upgrade.
When is a secret too good to sell? That’s the next secret up for discussion.
