ການຕະຫຼາດອອນໄລນ໌ເລກລັບສິບ:

ຍີ່ຫໍ້ຂອງທ່ານຢ່າງຫນ້ອຍມີຄວາມສໍາຄັນເທົ່າກັບຜະລິດຕະພັນຂອງທ່ານ!

ເຖິງແມ່ນວ່າຜະລິດຕະພັນຂອງທ່ານເກີດຂຶ້ນເປັນການບໍລິການ, ຍີ່ຫໍ້ຂອງເຈົ້າແມ່ນມີຄວາມສໍາຄັນຢ່າງນ້ອຍເທົ່າກັບຜະລິດຕະພັນທີ່ເຈົ້າຂາຍ.

ຍີ່ຫໍ້ຂອງເຈົ້າແມ່ນຫຍັງ? ມັນເປັນຕົວຕົນຂອງບໍລິສັດຂອງທ່ານ, ສິ່ງທີ່ເຮັດໃຫ້ມັນແຕກຕ່າງກັນ.

ມີຫຼາຍຮ້ອຍຜະລິດຕະພັນທີ່ເກືອບຄືກັນຖືກຂາຍອອນລາຍ. ໃຫ້ພວກເຮົາເອົາຕົວຢ່າງຂອງ ebooks ທີ່ມີສິດການຂາຍຄືນ. And yet, there are a few dozen, maybe even a few hundred marketers online making incredible incomes without even having their own products to sell.

They make money from affiliate products or from resale rights, and they often make more from the acquired product than the people selling the rights.

How is this possible?

These people, by and large, are branded. Even if their brand is as simple – even invisible – it’s there.

And when you find a brand, it doesn’t have to be elaborate. You can just find a concept that goes beyond a guarantee and structure your online practices around it.

Your online brand can be as simple as “I’ll always have the cheapest price,” ຫຼື “I’ll save you money by bundling products” ຫຼື “If you have a question about the product, I’ll respond even if the original author won’t”, ຫຼື “If you like products in this category, join my membership site and let me find them for you”, ຫຼື, “With these books, get an exclusive product from me, too”.

This afternoon or evening, grab a pen and paper and think about what would make a great way to differentiate a company. Think as big as you can – then wrap your company around that concept.