网络营销的秘密 – 秘密 #10 - 您的品牌
网络营销秘诀十:
您的品牌至少与您的产品一样重要!
即使你的产品恰好是一项服务, 您的品牌至少与您销售的产品一样重要.
你的品牌是什么? 这是您公司的身份, 是什么让它与众不同.
网上销售数百种几乎相同的产品. 让我们以具有转售权的电子书为例. 但是, there are a few dozen, maybe even a few hundred marketers online making incredible incomes without even having their own products to sell.
They make money from affiliate products or from resale rights, and they often make more from the acquired product than the people selling the rights.
How is this possible?
These people, by and large, are branded. Even if their brand is as simple – even invisible – it’s there.
And when you find a brand, it doesn’t have to be elaborate. You can just find a concept that goes beyond a guarantee and structure your online practices around it.
Your online brand can be as simple as “I’ll always have the cheapest price,” 或 “I’ll save you money by bundling products” 或 “If you have a question about the product, I’ll respond even if the original author won’t”, 或 “If you like products in this category, join my membership site and let me find them for you”, 或, “With these books, get an exclusive product from me, 太”.
This afternoon or evening, grab a pen and paper and think about what would make a great way to differentiate a company. Think as big as you can – then wrap your company around that concept.
