网络营销的秘密 – 秘密 #27 - 预销售
网络营销的秘密号码 27:
预售作品.
有什么比有一个销售信，转换非常好更好? 经客户卖出之前，他们甚至得到了销售信.
这发生在你之前在一些点. 你最喜欢的女演员将是一个新的电影. 你崇拜的演员，你真的不关心电影是关于什么的, 因为如果她在这, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
