网络营销的秘密 – 秘密 #17 - 离线后续
网络营销秘诀十七:
线下跟进强化您的线上营销.
作为在线营销人员，营销是您任务的重要组成部分, 根据定义. (我们将在本系列的下一部分中讨论具体内容。) 营销工作的一部分就是制造你的产品, 服务或品牌脱颖而出.
Among the best ways to make you different is by using offline methods to follow-up with your best clients or prospects.
Once you have a repeat client, a smart way to keep them buying is to add them to a super-elite group of your client list, ones that you follow-up with in the offline world.
How can you do this?
You can send your elite group special offers by postcard, or send them special mailings to touch base or to get free offers. You can meet them in person at seminars in their area. Write a physical book and sell it on Amazon to reach a wider audience.
Another way to do this is to encourage them to take your materials into their offline world. Create physical product upgrades in addition to the ebooks you have online. Turn your podcast into a CD and mail them to your best customers for free.
Turn an MP3 product into a CD and sell it to this group in limited quantities. Create a special printed version of your newsletter and send it to the group of your client list that spends the most money with you.
The more a part of everyday life you are, the closer you are to becoming a household name in your market.
