Tajne internetskog marketinga – Tajna #23 – Upravljajte očekivanjima
Tajni broj online marketinga 23:
Upravljajte njihovim očekivanjima kako biste praktično eliminirali povrate.
Elektronske proizvode je teže zaštititi, brže za isporuku, i lakše nabaviti. To ih čini ne samo metom prevare, ali čini stopu povrata proizvoda višom nego što je offline.
Online, zabludjelom potencijalnom klijentu je mnogo lakše preći preko proizvoda i reći “ne treba mi ovo” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Međutim, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
