Tajne internetskog marketinga – Tajna #27 – Pretprodaja
Tajni broj online marketinga 27:
Pretprodajni radovi.
Šta je bolje nego imati prodajno pismo koje se zaista dobro pretvara? Prodavanje kupca prije nego što uopće stigne do prodajnog pisma.
Ovo vam se već desilo u nekom trenutku. Vaša omiljena glumica će biti u novom filmu. Obožavate tu glumicu i baš vas nije briga o čemu je film, jer ako je ona u njemu, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
